WHEN WAS THE LAST TIME
YOU DID SOMETHING FOR THE FIRST TIME?

Most brands don’t fail because they lack resources. They fail because they lack a point of view.

 

I’m typically introduced when brands reach an inflection point — growth, visibility, or transition — and need cultural clarity strong enough to guide every creative decision that follows.

 

My work sits above campaigns and content. I establish creative direction: the narrative, visual language, and experiential posture that make a brand feel inevitable rather than reactive. As a Creative Director & Visual Artist, I collaborate with founders, principals, and senior leadership who understand that cultural authority is built through taste, restraint, and decisive authorship.

 

This is long-term, opinionated work.

Not trend participation.

Not production volume.

Not committee-led creativity.

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HOW I WORK

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I begin with a Cultural Direction Sprint.

This establishes narrative clarity, creative boundaries, and a unified point of view.

 

From there, I stay involved through a limited number of retainer engagements, providing ongoing direction and oversight across key brand moments. If you’re looking for execution support or short-term campaign production, I’m not the right fit.

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ENGAGEMENTS

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Cultural Direction Sprint

4–6 weeks

 

Ongoing Cultural Direction Retainer

3–6 months (by invitation)

 

Minimum engagements may apply. I work with a limited number of brands each year, if you believe there's alignment; reach out with context.

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SINOARTLLC@GMAIL.COM